APPLE September 2013 Event Coverage

iphone 5s

iPhone 5S   - Brand new flagship iPhone.

  • $199 for 16GB, $299 for 32GB, $399 for 64GB (with a two year contract)
  • Unlocked pricing: $649 for 16GB, $749 for 32GB, $849 for 64GB
  • Three colors: Space gray, Gold, and Silver
  • On sale September 20 in US, China, UK, Japan, and other countries. Not available for pre-orders.
  • Brand new Apple-designed CPU: Apple A7
  • A7 is a fully 64-bit CPU; first ever on a mobile phone
  • iOS 7 runs in 64 bit mode, along with all Apple apps
  • 40x CPU speed boost and 56x boost in graphics performance over the original iPhone.
  • New M7 coprocessor, a dedicated low-power partner to the A7 for efficient access to accelerometer, gyroscope, and compass data, without waking up the more power-hungry A7.



  • Touch ID sensor: fingerprint sensor built directly into the home button
  • Sensor can scan sub-dermal fingerprint in any orientation, at 500px resolution, with a sensor that’s only 170 microns thin
  • Unlocking iPhone is as simple as touching the home button
  • Fingerprint can also be used to authenticate within apps, such as buying apps/movies/music/etc via iTunes
  • Up to five unique fingerprints can be stored to unlock the device
  • Improved iSight camera that supports recording slow motion video at 120fps with a 15% larger sensor
  • Front-facing camera is now Facetime HD (720p)
  • Apple is offering new-style leather cases too, for $39 each.


iPhone 5C

iphone 5c

iphone 5c


  • New category of iPhone in five colors: Green, white, blue, pink, and yellow
  • $99 for 16GB, $199 for 32GB. (with two year contract)
  • Unlocked pricing: $549 for 16GB, $649 for 32GB
  • Pre-orders begin September 13th. On sale September 20th.
  • Ships with iOS 7; OS wallpapers match the body color of the phone.
  • Phone body is a single piece of molded polycarbonate plastic with no seams
  • New soft silicon rubber cases to match the 5C body, with cut-outs that show the body colors through the case. $29 each.

    iphone 5c case poster

    iphone 5c case poster

  • Internal case structure is steel reinforced
  • Larger battery than original iPhone 5
  • Same basic internal components (A6 processor) as the iPhone 5
  • Improved front camera, same rear camera as iPhone 5


  • iOS 7 will be released September 18th for iPad 2+, iPhone 4+, and the 5th Gen iPod Touch.
  • iPhone 4S is now free on contract
  • iPhone 4 is discontinued everywhere except China
  • iPhone 5 also discontinued
  • The iWork iOS apps (Numbers, Keynote, Pages) are now free with any new iOS device.
  • iPhoto and iMovie are also now free with all iOS devices.
  • By the end of October Apple will have sold over 700 million iOS devices worldwide.
  • The event ended with a private performance by Elvis Costello.







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